AOW SE - EN

Why Work engagement is the key to better business results

Written by OAW SE-EN | Jan 23, 2025 1:04:50 PM

Focusing solely on reducing sick leave won’t create lasting change in your organization. The real transformation happens when you prioritize work engagement, building a motivated, connected, and energized workforce. Engaged employees don’t just show up; they contribute, innovate, and stay loyal. By shifting the focus from sick leave absence to engagement, you can create a workplace where people thrive, and business success follows naturally. Curious how this works? Let’s dive in.

From reactive sick leave management to proactive work engagement

The current focus on absenteeism

Many organizations focus on reducing sickness-related absenteeism, viewing it as the primary metric of employee well-being. While this is an important goal, it represents just a fraction of the bigger picture. Recent research highlights a more effective approach: investing in work engagement and holistic well-being. This shift doesn't just prevent problems but drives significant improvements in productivity, retention, and business outcomes.


The problem with a narrow focus

Addressing absenteeism is reactive — dealing with issues only after they arise. On the other hand, prioritizing work engagement is a proactive approach. Engaged employees are not only healthier but also more productive, innovative, and loyal. This shift requires moving beyond treating employees as cost centers and recognizing them as the core drivers of business success.

 

Why engagement matters more than absenteeism

According to the McKinsey Health Institute, investing in employee engagement yields higher returns than simply focusing on preventing absences. Engaged employees are 21% more productive and contribute significantly to innovation and customer satisfaction. The report identifies engagement as a critical factor for resilience in a rapidly changing work environment.

 

Key benefits of work engagement

 

  • Higher productivity

Engaged employees are not just present but also contribute their best efforts. Studies show that engaged workers can boost overall productivity by 10–21%, translating directly into financial gains.

  • Improved retention

Organizations with engaged workforces experience 11% lower turnover rates. This is especially critical in industries struggling with high attrition rates and the associated costs of recruitment and onboarding.

  • Enhanced innovation

When employees feel valued and engaged, they are more likely to contribute creatively, helping organizations adapt to market changes and remain competitive.

  • Reduced presenteeism

Addressing presenteeism — when employees are physically at work but not fully productive — can unlock up to $9 trillion in economic value globally, according to the report.

  • Reduced sickness absenteeism

Highly engaged employees are 39% more likely to report good health compared to their disengaged peers. They also demonstrate a 41% lower absenteeism rate.

 

Building a case for engagement: ROI you can’t ignore

Organizations that invest in engagement and well-being programs report an ROI of up to 11.6. For example, a global sportswear company implemented an engagement-focused health program that led to a 30% reduction in voluntary turnover and significant productivity gains. This approach outperformed traditional absenteeism-focused initiatives.

 

How to shift the focus

To reap the benefits of engagement, HR and management teams need to adopt the following strategies:

  • Measure engagement: Conduct regular surveys to assess not just physical health but also mental, social, and emotional well-being.
  • Create a culture of meaning and belonging: Employees who find purpose and connection at work are more engaged and less likely to burn out.
  • Tailored programs: Develop interventions that address specific employee needs, such as mental health resources, career development, and flexible working arrangements.
  • Leadership commitment: Engagement begins at the top. Leaders must champion wellbeing initiatives and model supportive behaviors.

 

Otherside at Work’s Xpert Suite integrates engagement insights with operational data to provide a clear view of what drives employees. By focusing on mental energy, growth, autonomy, and purpose, the platform empowers organizations to take action before issues escalate.

 

Conclusion: Investing in the future of work

Focusing solely on sickness absence is no longer enough. Employee engagement is a strategic necessity for organizations aiming to thrive in today’s competitive landscape. By shifting the focus to engagement, companies can unlock untapped potential, driving better business outcomes while improving employees' lives.

 

It's time to make the change. Invest in engagement—not just as a wellness initiative but as a core business strategy. The results will speak for themselves.